The Wageningen University and Research Centre (WUR) is a Dutch public university in Wageningen, Netherlands, which consists of the Wageningen University and the former agricultural research institutes (Dienst Landbouwkundig Onderzoek – DLO). WUR is one of the top institutes at a global level in the field of agri-food and environmental research. As expected, such a large and active group of research institutes produces huge amounts of data – and WUR has developed the expertise throughout the years to make good use of big data in the agri-food research context. It has been almost one century (98 years, to be more precise) since WUR started collecting research data of various types, using various means and managing all this information and data so that it can be easily reused. How has this data been collected through these years, for which purpose and how can it benefit future research? A beautiful timeline produced by WUR provides the answers to these questions.